Alexei Orlov: Global Marketer and Business Leader

Alexei Orlov, the founder and Global CEO of mtm choice worldwide, a Boutique Holding Group, decided to create his business back in 2017 after working in the global marketing and international business leadership industries for over 20 years. With offices in New York, Los Angeles, London, and Milan, the business is actually a specialist network filled with skilled practitioners, to deliver high-precision brand activation and media optimization to clients.

Alexei Orlov is a proven specialist in global brand strategy, operational change management, and marketing deployment. He has achieved a lot of success as a seasoned leader in global marketing. His business is bolstered by market-enabling technologies and is constantly working on various acquisitions since it was founded. More recently, in 2018, mtm choice worldwide managed to raise $30 million after two acquisitions, and is seeking more acquisitions.

mtm choice worldwide is also developing three different unique service capability platforms, and right now, the company is servicing over 150 local and international clients.

Previous to founding mtm choice worldwide, Alexei Orlov was a senior adviser to the CEO and Chairman of DAS, an international division of Omnicom Group. Orlov was also responsible for the overall marketing and brand positioning for all of the Volkswagen Brands portfolios across ASEAN and Greater China. He was also jointly responsible for the commercial excellence of Volkswagen’s significant regional business when he was working as part of the company’s core executive team.

He has also worked as a global brand communications director for Volvo Cars and a marketing director for Volvo UK, which, during his time there, was the second-largest national sales company for the entire Volvo Corporation. Additionally, Orlov was the owner of MCW and ROCQM, both businesses that specialize in brand strategy. He was also the youngest executive to be appointed to a director position at Avon, where he worked as a marketing director for Avon Cosmetics Retail Europe.

He was also a founding member of the Paperchase Retail Group, where his passion for branding and communication began.

Along with his passion for branding and communication, he’s very interested in operational leadership powered by teams that are both happy and dynamic. This combination has led him to receive many prestigious awards, including CMO of the Year by the World Brand Congress.

Currently, at mtm choice worldwide, Alexei Orlov is also a trusted advisor to several different companies across the world. In this role, he coaches and helps leadership teams to work through any possible challenges, from operational to brand and communication.

Originally published at on October 23, 2020.



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