Alexei Orlov on Ideamensch!

Here’s a little taste…

Alexei Orlov on Ideamensch!

What’s one trend that really excites you?

The move towards digital and social AUTHENTICITY. For instance, it is not good enough to speak of data protection. It is also important to ensure that what people are involved with has its roots in an authentic product. My view is that we have allowed ourselves to think that anything at any time, by anyone, is just fine. It has made paupers of too many people with low sensibility and no sense of responsibility. The rules and regulations driven by GDPR (General Data Protection Regulation) must move into more clearly defined permissions not just to withstand data breaches, but to show authentic substance too.

Click here to read the full interview of Alexei Orlov!

Alexei Orlov is a proven specialist in global brand strategy, regional and cross-cultural marketing deployment, and operational change management.

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Alexei Orlov MTM CEO

Alexei Orlov MTM CEO

Alexei Orlov is a proven specialist in global brand strategy, regional and cross-cultural marketing deployment, and operational change management.

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