The Tale of Alexei Orlov and the Art of Specialization
The beginning of our tale starts in late 2016. Alexei Orlov sat in a Florida boardroom with his colleagues. Amongst them, CEOs and other influential c-suite members of several world-renowned agencies that together created a global corporate marketing giant that housed over 5,000 clients in more than 100 countries.
That particular day, Alexie Orlov was aloof. He stared out the boardroom window quietly in pursuit of something a little different than every other CEO around the boardroom desk that day. Orlov’s colleagues focused on the day’s business and the tasks at hand regarding the global corporate marketing giant. Each of them had a small personal piece of the massive corporation that they were solely responsible for keeping alive and thriving.
When questioned, Alexei Orlov swiveled away from the window and back to the others in the boardroom. He kindly but firmly whispered two simple words, “I’m bored.”
Read the full article on Alexei Orlov and the art of specialization at the link below…
ABOUT ALEXEI ORLOV
With experience spanning 30 years, 40 countries, and 50 brands, Alexei Orlov has made life his business and business his life as a seasoned leader in Global Marketing. A proven specialist in global brand strategy, marketing deployment, and operational change management, Alexei’s passionate and dynamic leadership has been a driving force throughout his career.
Alexei Orlov is the Founder and Global CEO of MTM choice, a boutique network of skilled practitioners specializing in high-precision brand activation and media optimization. Bolstered by market-enabling technologies, mtm agencies seek to help brands excel at the “moments that matter” for their customers and consumers.