The Tale of Alexei Orlov and the Art of Specialization
Alexei Orlov is the CEO and Founder of MTM (moments that matter) a global marketing and brand activation firm that acquires highly specialized agencies that work together to take care of their clients in a specialized, yet 360 degrees kind of way. Alexei Orlov and his mtm team challenged their clients at the beginning of the pandemic to try to not run and hide from the stress and strain of the time, but lean into the fear and find the moments that matter within the true strength it takes to face hardship and crazy time like this with truth and authenticity and call on their clients to do the same.
The Tale of Alexei Orlov and the Art of Specialization - Social Media Explorer
The beginning of our tale starts in late 2016. Alexei Orlov sat in a Florida boardroom with his colleagues. Amongst…
ABOUT ALEXEI ORLOV
With experience spanning 30 years, 40 countries, and 50 brands, Alexei Orlov has made life his business and business his life as a seasoned leader in Global Marketing. A proven specialist in global brand strategy, marketing deployment, and operational change management, Alexei’s passionate and dynamic leadership has been a driving force throughout his career.
Alexei Orlov is the Founder and Global CEO of MTM choice, a boutique network of skilled practitioners specializing in high-precision brand activation and media optimization. Bolstered by market-enabling technologies, mtm agencies seek to help brands excel at the “moments that matter” for their customers and consumers.